Emirates marked 15 years of successful operations in Nigeria with the launch of a pan-African brand advertising campaign that celebrated the talent and achievements of young Africans, taking the message of ‘New Africa’ to the world. Emirates paid tribute to a new generation of African disrupters who are making their mark globally across music, fashion, literature and the arts. The campaign included Nigeria’s very own Abiola Oke, CEO and Publisher of OkayAfrica – a digital media platform.
The airline commenced its operations to Nigeria 15 years ago with four flights per week to Lagos from Dubai, linked with Accra in Ghana and operated by the A330-200 aircraft. The following year, Emirates increased its services from four to six flights a week, and following further demand, it became a daily operation in October 2005. The airline has seen a steady growth in operations, and on 1st January 2006, Lagos was delinked from Accra and became a direct service to Dubai. Emirates started its second daily service to Lagos in February 2009. It thereafter commenced its Abuja operations in 2014.
Since its first flight, Emirates has flown millions of passengers on the popular Nigerian route and has become the airline of choice for both premium and value-conscious Nigerian travelers. Emirates now operates a double daily service to Lagos with the Boeing 777-300ER aircraft, which offers eight private suites in First Class, 42 lie-flat seats in Business Class and 310 spacious seats in Economy Class.
The Regional Manager West Africa, Afzal Parambil, “Emirates has enjoyed a strong relationship with Nigeria and remains deeply committed to the market. Over the past 15 years, we have not only seen our operations grow, but our product develops to cater to the taste and requirements of our Nigerian customers. We constantly strive to provide our passengers with unforgettable travel experience, and our growth is a testament to the fact that we are on the right track.”
Emirates SkyCargo also started operations in 2004 and has since carried 14,000 tonnes of mobile phones, garments and personal effects as imports, and has exported over 4,000 tonnes of fresh Kolanuts, beverages, and mobile phones.
In keeping with its onboard food philosophy to offer customers a menu that reflects both local flavours and international cuisine, Nigerian travellers can look forward to Nigerian favourites such as Jollof Rice, Beef Stew Porridge yam, Braised Chicken thighs, Rice with black-eyed beans, Fried plantain, Sautéed Spinach, Sweet Potato Mash, and Chicken stew. ‘ice’, Emirates’ award-winning inflight entertainment has over 4,000 channels of on-demand entertainment, with a diverse mix of African and Nollywood films and music.
Emirates currently has a total of 158 destinations in 86 countries. It has about 271 operational aircrafts (258 passenger and 13 freighter aircrafts). The airline operates a double daily flight in Lagos, and four weekly flights to, Abuja which set to become daily from 1 June 2019.